Advertising Copywriter Marketing Communications Consultant    
home :: about:: portfolio :: freelance rates :: copywriting news :: contacts


Why do long headlines sell more than short headlines?

“Creative” headlines, such as puns and wordplay, are often lost on your reader.

Why?

Wit is often wasted on busy prospects. That's why it's usually best just to say what your product is and what it will do for your client. An instant statement, instantly comprehensible, is much more likely to work.

Proven headlines that work are those that deliver news, ask a question, promise to solve a problem, reveal an interesting fact…

In short, the headline must compel your reader to read on:

Here are some of the most successful headlines ever used. Note: none are less than seven words long:

  • At 60 miles an hour, the loudest noise in this new Roll-Royce is the    ticking of the electric clock...
  • 17 ingenious (but perfectly legal) ways to avoid paying your debts...
  • You can laugh at money worries if you follow this simple plan...
  • How you can retire on a guaranteed income for life...
  • How to double your profits in just 12 months...
  • How much is ‘Worker Tension’ costing your company?
  • How to turn 40 without turning to bifocals...
  • Announcing a new investment account that gives you a guaranteed 9%    per year...
  • Introducing a new way to help bridge the gap between what you’ve    saved and what you’ll need during retirement...
  • At last….a real and permanent solution to baldness...
  • Why some people almost always make money in the Stock Market...
  • Who else wants to earn £100,000 this year?
  Copywritng news & articles
copy news! Words
 

Contact

Daniel Ramirez, MA
Senior Freelance Copywriter
Tel: 01993 813191
Mob: 07944 690277
info@advertising-copywriter.co.uk

What do you need?

Call Advertising Copywriter for:

Brochures
Letters
Press Ads
Posters
Newsletters
Editorial
Direct Mail
Concepts
Case Studies
Speeches
Scripts
Reports
Press releases
Web copy




 
 

©Advertising Copywriter 2007
site map
home :: about :: portfolio copy (press ads :: direct mail :: brochures :: editorial :: sales letters :: websites :: video)
freelance rates :: copywriting news :: contact :: clients :: links